Real Cost Savings
Problem: A client had various letters and notices with escalating mail costs.
Desired solution & benefit: Reduce the number of letters and/or reduce
the cost for consumer communication while maintaining the level of service and quality of communications.
Working with the client, Venture reviewed the various letter types and segregated them by
department type, consumer requirement and timeliness of the communication requirement. Some letters were notification
letters that needed to be sent on an "as needed basis", others were confirmation letters for delivery within a billing
cycle time period, and others were merely compliance notifications.
Through custom programming, Venture mailed letters and billing statements in the same envelope,
cutting postage costs significantly. We differentiated the documents by using two different paper stocks.
Results: Using industry knowledge, internal programming expertise and
production flexibility, Venture reduced the client's stand-alone mailings by more than 87%, saving the client
more than $40,000 every month.
Results And More Results
Problem: A consumer credit card client recognized that its delinquent customers had
begun ignoring and/or avoiding all mail and telephone communications from the company and its collection agencies.
Desired solution & benefit: Design a communication piece that would
increase the percentage of recipients who would open, read and contact the credit card company. By eliciting a
customer response, the credit card company would be able to work out payment terms to bring the customer out of
delinquency.
Venture worked
with one of the world's largest overnight delivery services to create an economical communication piece with a
unique shipping label. This allowed us to produce a high volume of overnight letters while adhering to the shipper's
stringent specifications. By leveraging the delivery service's brand recognition, the client was able to create
a package exterior that was appealing and enticed to the recipient to open the letter. Working with the client,
Venture wrote a letter that got the reader's attention and increased the likelihood that the receiver would contact
the client to resolve the delinquency.
Results: The client began the program with one credit
card portfolio. In just six months, the program has been so successful, the client has expanded the program to
four other credit card portfolios.